A haphazard association, a misfolding of two newspaper headlines, and the phrase is born. It inspires Elodie Moreau to create an image that she translates into engraving: a billboard, a slogan delivered to all, but in a desolate, disquieting landscape. Printed on a handkerchief, with all the symbolism that the object implies, the narrative unfolds even better. The handkerchief becomes a flag, thanks to an amusing and interesting play on scale. The intimate becomes public, the circle is closed.